Hobbycraft
The Power of Making
How Hobbies and Crafts Support the Nation's Wellbeing
The Impact
We’ve teamed up with Mind to explore connections between regular crafting and potential mental health benefits. We surveyed over 5,000 individuals to gain vital insights to help us become a force for good, and to work to ensure arts, crafts and hobbies are accessible to all, regardless of age or craft ability.
We believe in the power of making. It is not just a source of joy, but a vital tool for supporting mental wellbeing.
Alex Willson, Hobbycraft CEO
4 key findings
of those who craft say it improves their mood
agree children should spend less time on screens
believe doctors should recommend arts and crafts
use crafts to support their mental wellbeing
The Power of Making: Our Next Steps
This report will be the cornerstone for us pushing for change. We will work with key organisations, charities and those in a position of power, to ensure crafts and hobbies are accessible to all. We will launch Mindful Mondays across our channels and stores. This new concept will launch in September 2025, and allow us to host a free and accessible space for people to experience and try different crafts and hobbies.
Launching Monday 8th September
Every Monday between 6pm and 7pm. Selected stores only.
A free dedicated space to explore the benefits of crafts and hobbies. We’ll have Mindful Colouring and Creative Collaging available for those wanting to give crafting a go. Feel free to also bring along your latest project to continue creating with other mindful makers.
Available in selected stores, and spaces are available on a first come, first served basis.
Stores hosting:
Altrincham, Bath, Chester, Chelmsford, Edinburgh, Guiseley, Norwich, Salisbury, Southampton and Stevenage.
Get started in mindful crafting
Scrapbooking and painting have become more than just creative activities, they’re essential tools for supporting my wellbeing.
Kayleigh, Mind Mental Health Voice
